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Media Operations Assistant - Birmingham, ALMedia Operations Assistant
Birmingham, ALMartin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.
We are currently seeking an experienced and talented Digital Media Operations Assistant to join our close-knit team. The position will utilize data and digital media knowledge to develop reports, discover trends, find solutions and communicate results for our premier automotive clients and collaborate the Martin Retail field organization across the U.S.
Responsibilities:
- Work closely with the day-to-day processes of the Digital Media Operations and assist team members in the department
- Dig into the details of data, interpret and report on the data
- Assist with Adobe trait creation and upload
- Assist with Neustar integration and onboarding
- Assist with audit deliverables and reporting
- Assist with 3rd party verification integration, monitoring and daily communications
- Assist with all Media Operations reoccurring monthly deliverables
To apply, please submit your resume and cover letter, with your salary requirements.
Thank you for your interest in Martin Retail Group!
Education we’re seeking:
- Four-year degree in the area of Advertising, Marketing, Data Science or a similar discipline
Skills and abilities we’re seeking:
- Prefer 1 year background in data collection, analysis, and reporting in digital media
- Sharp and reliable analytical skills loving to dig into data, interpret it and report findings
- Above average Excel knowledge is a must and the most successful candidate will be one who enjoys spending much of their day working in Excel
- Familiarity with VLOOKUP, INDEX, nested statements, Pivot Tables and Pivot Charts, etc.
- PowerPivot experience is even better
- Experience with Power BI
- Working knowledge of PowerPoint needed
- Ability to work in a fast-paced environment in which to thrive
- Success with prioritizing tasks and meeting deadlines
- Strong communication skills and desire to work in a team atmosphere
- Familiarity with digital advertising and its KPIs
Digital Activation Strategist - Birmingham, AL
Digital Activation Strategist
Birmingham, ALMartin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.
We are currently seeking an experienced and talented Digital Activation Strategist to join our close-knit programmatic team. The position will manage digital media buys for our premier automotive clients.
This position will be responsible for the management and strategy of in-house digital media to run campaigns effectively and efficiently. The Digital Activation Strategist will participate in planning process and selection of digital media tactics and must have a well-rounded digital marketing background. You will be a field team and client resource for communication of campaign effectiveness and all other related media discussions.
We are one of the nation's largest automotive advertising agencies and pride ourselves in providing the best retail automotive marketing solutions to our clients.
JOB RESPONSIBILITIES
- Monitor campaign performance per associated KPI’s and manage daily spend, budgets, targeting, and optimizations of media running through DSPs
- Review and document orders received from Media Team and coordinate with ad ops on ad trafficking in Campaign Manager
- Ensure all campaigns elements have been provided to Trading Team and will launch as expected
- Collaboration with various internal and external teams to verify timely creative swaps
- Ability to analyze and interpret large data sets leveraging excel to improve campaign strategy
- Analyze campaign performance and provide insight into campaign strategy across multiple tactics
- Contribute to Media Planning Team as requested for markets in assigned region and assist in building and improving the programmatic offering
- Resolve missing or discrepant invoice issues with internal and external contacts
- Work closely with Trading Team to determine when new IOs are needed or when new tactics need to be added
- Provide direction to Activation Assistants / Junior Activation Strategists
To apply, please submit your resume and cover letter, with your salary requirements.
Thank you for your interest in Martin Retail Group!
EXPERIENCE, KNOWLEDGE AND SKILLS
- Four-year degree in the area of Advertising, Marketing, Media or a similar discipline
- Minimum of 2-3 years’ experience in programmatic buying, media planning / buying or other relevant experience
- Ability to deliver quality work in a short turnaround time
- Outstanding organizational and problem-solving skills
- Proficiency in Excel, Word, and PowerPoint
- Familiarity with filters and formulas such as VLOOKUP is plus.
- Ability to work in a fast-paced environment in which to thrive
- Success with prioritizing tasks and meeting deadlines
- Strong communication skills and desire to work in a team atmosphere
- Familiarity with digital advertising and its KPIs
Digital Activation Strategist Assistant - Birmingham, AL
Digital Activation Strategist Assistant
Birmingham, ALMartin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.
We are currently seeking a talented Digital Activation Assistant to join our close-knit programmatic team. The position will manage digital media buys for our premier automotive clients and collaborate the Martin Retail field organization across the U.S.
This position will support the management of in-house digital media to effectively and efficiently run campaigns. Utilizing research tools to gather data, developing reports, and collaborating among the team to offer appropriate support for assignments. The Digital Activation Assistant will also be trained to be a field team resource for communication of campaign effectiveness and all other related media discussions.
We are one of the nation's largest automotive advertising agencies and pride ourselves in providing the best retail automotive marketing solutions to our clients.
JOB RESPONSIBILITIES
- Support the Programmatic Trading for a specific region
- Review and document buy orders received from the Media Team.
- Collaboration with various internal and external teams to verify timely creative swaps
- Communicate Insertion Order revision needs to the Media Team
- Monitor campaign performance per associated KPI’s and manage daily spend, budgets, targeting and optimizations of media running through DSPs
- Identify and communicate pacing issues for campaigns across all tactics
- Continue strengthening education of DSPs and tactics available for LMAs
- Assemble reports and presentations
To apply, please submit your resume and cover letter, with your salary requirements.
Thank you for your interest in Martin Retail Group!
EXPERIENCE, KNOWLEDGE AND SKILLS
- Four-year degree in the area of Advertising, Marketing, Media or a similar discipline
- Ability to deliver quality work in a short turnaround time
- Outstanding organizational and problem-solving skills
- Proficiency in Excel, Word, and PowerPoint
- Familiarity with filters and formulas such as VLOOKUP is plus.
- Ability to work in a fast-paced environment in which to thrive
- Success with prioritizing tasks and meeting deadlines
- Strong communication skills and desire to work in a team atmosphere
- Familiarity with digital advertising and its KPIs
Senior Digital Media Analyst - Birmingham, AL
Senior Digital Media Analyst
Birmingham, ALMartin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.
We are currently seeking an experienced and talented Data Analyst to join our close-knit team. The position will utilize various digital data platforms to gather, analyze and report out on various projects. Projects will include developing reports, identifying and explaining trends, finding solutions and communicating results for our premier automotive clients, internal digital teams and collaborate with the Martin Retail field organization across the U.S.
Responsibilities:
- Provide support for existing applications and services provided by the Reporting Team.
- Investigate and troubleshoot problems. Collaborate with business units and team members to determine root cause and appropriate functional solutions.
- Dig into the details of data, interpret and report on the data
- Generates and distribute ad hoc digital reports utilizing sharp analytical skills
- Support the Digital Team & Field Team with various requests and questions
- Aid the Ad Ops, Campaign Management and Buying teams to problem solve potential issues where data analysis is needed
- Absorb information from all teams and clients to be a well-rounded communicator to steward projects and communicate status updates
To apply, please submit your resume and cover letter, with your salary requirements.
Thank you for your interest in Martin Retail Group!
Education we’re seeking:
- Four-year degree in the area of Computer Science, Data Science or a similar discipline (with a focus in Advertising, Marketing preferred)
- Minimum of 3+ years’ experience in data analysis (digital media experience is a plus)
- Ability to deliver quality work in tight turnaround times
- Interpersonal skills to work with a variety of people in different internal departments and external vendors and clients across the US
- Proficiency in Excel, Work and PowerPoint
- Outstanding organizational and communication skills including presentations
- Great work ethic and detail oriented
- Strong team orientation
Skills and abilities we’re seeking:
- Prefer three to five years background in data collection, analysis, and reporting
- Sharp and reliable analytical skills loving to dig into data, interpret it and report findings
- Intermediate or above Excel knowledge is a must and the most successful candidate will be one who enjoys spending much of their day working in Excel
- Familiarity with VLOOKUP, INDEX, nested statements, etc.
- Familiarity with Pivot Tables and Pivot Charts
- PowerPivot experience is even better
- 1-3 years Experience with Power BI
- Building basic visuals
- Connecting and refreshing data sources
- Working with webservice
- Experience in Power Query and SQL preferred
- Knowledge of DAX
- Ability to effectively create dashboard layouts
- Working knowledge of PowerPoint needed
- Ability to work in a fast-paced environment in which to thrive
- Success with prioritizing tasks and meeting deadlines
- Strong communication skills and desire to work in a team atmosphere
- Familiarity with digital advertising and its KPIs
Digital Media Analyst - Birmingham, AL
Digital Media Analyst
Birmingham, ALMartin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.
We are currently seeking an experienced and talented Data Analyst to join our close-knit team. The position will utilize various digital data platforms to gather, analyze and report out on various projects. Projects will include developing reports, identifying and explaining trends, finding solutions and communicating results for our premier automotive clients, internal digital teams and collaborate with the Martin Retail field organization across the U.S.
Responsibilities:
- Dig into the details of data, interpret and report on the data
- Generates and distribute ad hoc digital reports utilizing sharp analytical skills
- Support the Digital Team & Field Team with various requests and questions
- Aid the Ad Ops, Campaign Management and Buying teams to problem solve potential issues where data analysis is needed
- Absorb information from all teams and clients to be a well-rounded communicator to steward projects and communicate status updates
Thank you for your interest in Martin Retail Group!
Education we’re seeking:
- Four-year degree in the areas of Computer Science, Data Science, Business Analytics, Information Systems, or a similar discipline (with a focus in Advertising, Marketing preferred)
Skills and abilities we’re seeking:
- Experience with Power BI and Tableau
- Experience with Digital Marketing Platforms and metrics
- Prefer two to four years background in data collection, analysis, and reporting
- Sharp and reliable analytical skills loving to dig into data, interpret it and report findings
- Extensive Excel knowledge is a must
- Familiarity with VLOOKUP, INDEX, nested statements, Pivot Tables and Pivot Charts, etc.
- PowerPivot experience
- Experience in SQL preferred
- Ability to work in a fast-paced environment in which to thrive
- Success with prioritizing tasks and meeting deadlines
- Strong communication skills and desire to work in a team atmosphere
- Familiarity with digital advertising and its KPIs
Media Planning Assistant - Birmingham, AL
Media Planning Assistant
Birmingham, ALMartin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, and Chevrolet. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.
Provides support to a team of Media Planners across all aspects of the group's functions. Will utilize research tools to gather data to develop media recommendations and presentations, collaborate among the team to offer appropriate support for planning assignments and special projects, and assist in the maintenance of media plans and reports.
Responsibilities:
- Access syndicated research tools such as Scarborough, Nielsen, and SQAD to pull demographic data and consumer profiles to help identify specific media vehicles and strategies to best reach a target audience
- Assist in maintaining flowcharts/plans
- Assist in maintaining budget updates and spreadsheets
- Prepare Excel reports and assist with analyzing media planning data
- Work closely with Planners to help prepare/edit PowerPoint presentations and other details presented to field clients
To apply, please submit your resume and cover letter, with your salary requirements.
Thank you for your interest in Martin Retail Group!
Qualifications:
- Four-year degree in the area of Advertising, Marketing or a similar discipline
- A minimum of one college course during which media planning was a topic studied
- Completion of a project that centered around and/or included media planning as part of the assignment
- Excellent working knowledge of Excel, Word and PowerPoint
- Solid math skills
- Outstanding written and verbal communication skills
- Participation in an internship that included work in the media planning area is preferred
Account Coordinator - Alpharetta, GA
Account Coordinator
Alpharetta, GAMartin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.
The Buick GMC Account Coordinator will be a highly dependable team player willing to assist all team members in their day-to-day responsibilities and exceed client expectations. This is an entry-level position designed to take on more responsibility over time and encourage career growth within Martin Retail Group.
Responsibilities:
The Account Coordinator will have many responsibilities and must be willing to adapt to the ever-changing client needs and demands. These responsibilities include but are not limited to:
- Creative and Traffic Requests
- Reporting (creative / spending / competitive)
- Share of voice and market share updates by markets
- Assist all team members as they complete their day-to-day responsibilities
- Ensure LMAs have updated insurance policies
- Contact & Distribution Lists
- Meeting Calendar
- Media Planning / Buying Requests
To apply, please submit your resume and cover letter, with your salary requirements.
Thank you for your interest in Martin Retail Group!
Education:
4-year degree in advertising, marketing, or relevant field
Skills:
- Strong working knowledge of Microsoft Office - PowerPoint, Excel and Word
- Must be very detail oriented – a desire to be 100% accurate
- Proactive problem-solving skills
- Strong written and oral communication skills
- The ability to work within a team environment
- Quick and adaptive learner
Martin Retail Group is an Equal Opportunity Employer.